Tag Archives: communicating ideas

Are You Sticky?

An executive learns how to create messages that resonate in the workplace

√Član Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…

By Marcia A. Reed-Woodard

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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