Tag Archives: Decoded

Over the course of the past decade Tyler Perry has dominated. His stage plays, motion pictures, DVDs, sitcom series, online talk show and book, based on commentaries from his popular character of Madea, have collectively grossed hundreds of millions of dollars. As the most commercially successful Black filmmaker in history, Perry is quickly making his way to billionaire status not by following the rules but by breaking them. Staying true to his core audience and pushing his message of family values, the media mogul has a lock on a lucrative slice of the African American market. Whether you love him or you hate him, you definitely can’t ignore him. If there’s still any doubt, here are a few reminders of Perry’s influence.

Tyler Perry Decoded: The Deals, the Brand, the Influence

A breakdown of the media mogul's empire and reach by the numbers

A breakdown of the media mogul’s empire and reach by the numbers

By Darralynn Hutson

Posted: Tags: , , , , , , , , , , , , , , , , , ,
All Images: GettyThe recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New York Knicks has dominated sports discussion and headlines since the moment it happened. Fans of the Knicks are ecstatic that their once proud franchise can now officially return to relevance. Lost in the uproar, however, is the potential economic surge this trade will likely have. Not just for Anthony, who signed a three-year $65 million contract extension as part of the deal, but for the NYC area as well. Former NBA player and now TNT analyst Kenny Smith shares a few of the ways that Anthony�s Big Apple acquisition can change the financial stakes for him, his new team and business owners in the entire tri-state area. —Khalid Salaam

Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

Posted: Tags: , , , , , , , , , , , , , , , , , ,
Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

#gallery-1 {
margin: auto;

By Andreas Hale

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

#gallery-2 {
margin: auto;

By Alvin Blanco

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Book Review: Jay Z Decoded

To really appreciate the memoirs of Shawn Carter, don't just enjoy the art of the rapper, hear the story of the hustler

First, let’s get past the obvious: if you’re a true Jay Z fan (and when…

By Alfred Edmond, Jr.

Posted: Tags: , , , ,

Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

Posted: Tags: , , , , ,