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Tag Archives: Decoded

Tyler Perry Decoded: The Deals, the Brand, the Influence

A breakdown of the media mogul's empire and reach by the numbers

A breakdown of the media mogul’s empire and reach by the numbers

By Darralynn Hutson

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Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman…

By Alvin Blanco

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Book Review: Jay Z Decoded

To really appreciate the memoirs of Shawn Carter, don't just enjoy the art of the rapper, hear the story of the hustler

First, let’s get past the obvious: if you’re a true Jay Z fan (and when…

By Alfred Edmond, Jr.

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Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

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How To

change

“The only woman in the room” & how to change that by 2186

With passionate voices working every day to redefine the standard for gender equality, I believe…

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manage

Ask Sheree: How to Manage an Overload of Work

It is very common for a busy professional to feel overwhelmed with their job commitments…

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