Tag Archives: Decoded

In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million. As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell. As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

Posted: February 6, 2012 Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
(Image: Getty)

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

Posted: February 3, 2012 Tags: , , , , , , , , , , , , , , , , , , , ,
While there are hundreds of characters in the Marvel Comics universe, Spider-Man has proven to be one of the most beloved over the decades. Created by comic book guru Stan Lee in the 1960’s, the non-traditional superhero has drawn in fans and dollars the world over. From two-dimensional illustration to cartoon series, blockbuster movies, merchandise and even a Broadway play, the Spider-Man brand is big business. With the recent success of Spider-Man: Turn Off The Dark and a new potential blockbuster film, The Amazing Spider-Man, on the calendar for this summer, BlackEnterprise.com Decodes this Marvelous brand. —William Ketchum III

Spider-Man Decoded: Untangling the Amazing Web of Profit

From Marvel Comic to movie star, the non-traditional superhero hs a global brand worth millions

Marvel Comics icon Stan Lee’s multi-million dollar Spider-Man brand is loved globally from cartoon, comic,…

By William E. Ketchum III

Posted: January 30, 2012 Tags: , , , , , , , , , ,
When assessing the legacy of Dr. Martin Luther King, Jr. the number of protesters he helped rouse, the amount of books documenting his philosophy that he published and the total revenue generated by artistic projects made in his honor only tell a fraction of the story. To truly decode Dr. King you must take into account the impact he has had on the global issues of race, class and social justice by virtue of inspiring change. In honor of Martin Luther King Jr. Day, BlackEntperise.com spoke with James Peterson, the Director of Africana Studies and Associate Professor of English at Lehigh University, in an effort to enhance our understanding on the civil rights leader’s work. —Souleo

Dr. Martin Luther King, Jr. Decoded

See how the Civil Rights leader inspired mass change

As the nation celebrates the birthday of Martin Luther King, Jr., Black Enterprise Decodes the…

By Souleo

Posted: January 16, 2012 Tags: , , , , , , , , , , , , ,
Cash Money artist Drake.

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

Posted: November 15, 2011 Tags: , , , , , , , , , , , , , , , , , ,
After a long fought battle with liver cancer, boxing great Joe Frazier passed away this past Monday, November 7, 2011 at the age of 67. While his name is often tied to flamboyant fighter Muhammad Ali, who he fought in three memorable bouts, Frazier built his reputation on his own blood, sweat and tears. The Beaufort, South Carolina native pulled himself up out of poverty to be one of the sport’s top fighters (32-4-1). In the wake of his passing, BlackEnterprise.com takes a look back at the many milestones in Smokin’ Joe Frazier’s life both in and out the ring. —Anslem Samuel

Joe Frazier Decoded: The People’s Champion Remembered

More than Muhammad Ali's rival, Smokin' Joe Frazier was a working class hero in and out the ring

In the wake of the death of Joe Frazier, boxing fans reflect on his legacy…

By Anslem Samuel

Posted: November 8, 2011 Tags: , , , , , , , , , , , , , , , , , , ,
Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: October 27, 2011 Tags: , , , , , , , , , , , , , , , , , , , ,
(Image: File)

Michael Eric Dyson Teaching Course on Jay-Z at Georgetown

The academic is teaching a three credit course called "Sociology of Hip-Hop: Jay-Z"

Georgetown University professor Michael Eric Dyson is teaching a course called “Sociology of Hip-Hop: …

By BlackEnterprise.com

Posted: October 13, 2011 Tags: , , , , , ,
DEF DIVIDENDS At just 17 years old, LL became Def Jam Record’s flagship artist. His debut album, Radio, went on to go platinum and his 13-album catalog features many more million-plus sellers, including 1992’s Mama Said Knock You Out and 1997’s Mr. Smith, which both sold over two million copies and earned LL a pair of Grammies. To date, the Queens rapper’s catalog includes a dozen proper albums chockfull of classic records, and all that songwriter publishing means plenty of guaranteed money in the bank.

LL Cool J Decoded: The Greatest Brand of All Time

Taking home I Am Hip-Hop honors at the BET Hip-Hop Awards the entertainment veteran gets Decoded

From artist to actor to author to businessman, LL Cool J is a brand that…

By Alvin Blanco

Posted: October 11, 2011 Tags: , , , , , , , , , , , , , , ,
EDDIE MURPHY AS "DR. JOHN DOLITTLE" IN DR. DOLITTLE (1998) The central character in a series of children's books by Hugh Lofting (1920–1952), Doctor John Dolittle shuns human patients in favor of animals that he can communicate with in their own languages. Actor Rex Harrison played the lead role in the 1967 film adaptation, but Murphy helped revive the character with his 1998 remake, which grossed over $250 million worldwide and spawned several sequels.

Eddie Murphy Decoded: Road to the Riches & the Oscars

Breaking down the economic influence the Oscars' new host has over Hollywood

Veteran comedian/actor Eddie Murphy was recently tapped to host the 2012 Oscars. The Hollywood veteran…

By William E. Ketchum III

Posted: September 27, 2011 Tags: , , , , , , , , , , ,
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