Tag Archives: Richelle Parham

Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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