Tag Archives: Soul train Awards

Lifetime Achievement Award recipients New Edition along with EVP and General Manager of Centric, Paxton Baker, arrive at the Soul Train Awards.

Photos from the 2012 Soul Train Awards

Check out the celebrities who hit up the show.

2012 Soul Train Awards at Planet Hollywood Resort and Casino in Las Vegas.

By Cedric 'BIG CED' Thornton

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Alicia-Keys-EMA2

Alicia Keys, Keyshia Cole and More Get Red Carpet Glam

Color and texture are on trend

Alicia Keys hit up the MTV Europe Awards in a hot dress, while Keyshia Cole…

By Demetria Irwin

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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