Tag Archives: The Trust Edge

Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing that customers’ belief in your product or service translates into revenue. In short, people put their money where their trust is. But trust can be a fickle thing. It can be difficult to earn and even then, requires constant maintenance. And if that trust is shattered, it can mean the end of an enterprise. In his book, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, author and business strategist Dave Horsager discusses the correlation between trust and profits. “I think it's the key bottom line indicator even though someone might think at first glance it's a soft skill,” he asserts. “I prove out how it really does affect the bottom line and of course it affects impact and everything else.” He also offers what he refers to as the “8 pillars of trust.” —Alan Hughes

8 Ways to Build Trust in Your Brand

One of the keys to running a successful business is having a strong and reliable reputation

There’s more to branding than simply having a catchy name and logo, any entrepreneur looking…

By Alan Hughes

Posted: August 11, 2011 Tags: , , , , , ,