3 Tips on Creating Video Content That Actually Works

Integrate video content into your marketing campaign seamlessly

Numerous statistics show that video communication is one of the most successful components of online marketing. Video marketing gives you the power to relay your message to your prospective clients without forcing them to read any content. Online consumption of content has evolved from reading to listening to watching, similar to the transition from newspaper to radio and television.

But, the most important benefit of video marketing is the visibility. Not only is it easy to advertise on video sharing websites like YouTube, it can also be virally shared across the Internet without losing the ability to drive traffic to your website.

Studies have shown people are more receptive to visuals as opposed to print or long-form articles because they offer the same information in a condensed and aesthetically-pleasing way. Not to mention, experts advise you to use visuals when establishing a solid social media campaign. To ensure your video content gets results, follow these three video marketing tips:

Create a Series

To stand out from the crowd, think beyond a single video. To increase your visibility, create a series of content-rich videos that are published regularly. Not only will this create synergy around your content, it will also allow you to build brand identity.

Always Include a Call to Action

Urge your viewers to take some type of action at the end of each video.  Ask that they visit your website; share the video or sign up for your newsletter. If your video is compelling, you’ll most likely have their undivided attention, so take full advantage of it!

No Pitching Allowed

There is nothing wrong with using video to pitch your products or services, but use your video to define an issue, discuss solutions and help others. If you combine these three, you’re video will attract the following you desire.

S. Lynn Cooper is a Washington, DC-based digital strategist and communications expert. Cooper is the founder and director of Socially Ahead, a strategic communications agency that specializes in the creation of social and digital strategies and campaign management. Follow her on Twitter at @sociallyahead .

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