In the world of social media, myths on why and how to use the various networks and platforms are spread at a super-fast speed. And, for businesses, the misinformation could mean a missed opportunity. Here, we debunk 5 common social media myths:
My business does not need to have a social media presence
It is a common misconception for business owners to believe that social media is a waste of time. When used effectively, social media can be your tool to facilitate brand development, thought leadership, customer retention and lead generation. Every business needs to set themselves apart from their competitors.
Brainstorm with your colleagues to identify gaps in your communications and marketing plans, and then consider how social media can assist you in filling these voids.
Social media is free marketing
Yes, it is free to open accounts on social networks, but, in order to see results, you will have to invest some resources behind social media marketing, including time. I advise every client that social media marketing is a marathon, not a sprint. It can take upwards of three months to begin garnering your desired outcome.
Your social media manager should be a young professional because they have a better understanding of new media, or a seasoned veteran because they have experience
Being successful at social media has little to anything to do with age. Whether you’re 23 or 63, social media tactics and tools can be taught. Focus on identifying an individual who is equally analytical and imaginative with excellent public relations skills to establish and manage your digital presence. It is in the best interest of your brand that the individual receives training and support from your entire organization. This will ensure that the best practices and information are being utilized online.
Blogging is a waste of time
There are many who believe that there is no need to blog because there are already so many others filling the space with chatter. But blogging gives your brand a voice especially if you have some information to share on a consistent basis.
Many brands fall short because they blog and then walk away, if you are going to take the time to share your insight then you must take the time to promote as well.
Share the content with your colleagues, customers and the public on social networks, and do not forget to ask them to share with their circles as well.
You can do away with traditional marketing and replace it with social media
Social media is not a cure when it comes to marketing your products or services. In fact, it is a component of your overall marketing strategy.
Did you know that email is still one of the most powerful ways to promote your products or services? Even though you can acquire email addresses on social media networks, it is less time consuming to add a form on multiple locations within your website. Research providers such as Mail Chimp, A-Weber or Constant Contact and see what services work best for your needs.
S. Lynn Cooper is a Washington, DC-based digital strategist and communications expert. Cooper is the founder and director of Socially Ahead, a strategic communications agency that specializes in the creation of social and digital strategies and campaign management. Follow her on Twitter at @sociallyahead.