Have you noticed a dip in engagement on your brand’s Facebook page lately? Well, you’re not alone.
The change is believed to be linked to a recent adjustment of the social networking site’s key algorithm, EdgeRank, which determines the content that shows up in users’ News Feeds. According to Facebook, roughly 16% of fans will see a brand page’s post. While Facebook tinkers with algorithms quite often, which can cause unforeseen effects, the alteration is more than an attempt at reducing spam. The social media site has an economic incentive: promoted posts.
Freshwire’s CEO Shawn Amos dives into the reported decline in Facebook brand page reach on the latest episode of “60 Seconds of Social Media”: