Shawn Amos Talks Facebook Brand Pages in ‘60 Seconds of Social Media’
Black Enterprise Magazine September/October 2018 Issue

Shawn Amos, CEO of Freshwire, provides refreshing commentary in "60 Seconds of Social Media" (Image: Source)

Have you noticed a dip in engagement on your brand’s Facebook page lately? Well, you’re not alone.

The change is believed to be linked to a recent adjustment of the social networking site’s key algorithm, EdgeRank, which determines the content that shows up in users’ News Feeds. According to Facebook, roughly 16% of fans will see a brand page’s post.  While Facebook tinkers with algorithms quite often, which can cause unforeseen effects, the alteration is more than an attempt at reducing spam. The social media site has an economic incentive: promoted posts.

Freshwire‘s CEO Shawn Amos dives into the reported decline in Facebook brand page reach on the latest episode of “60 Seconds of Social Media”:

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.