As reported on XXL, Hot 97′s top personality, Funkmaster Flex has partnered with Hot 97′s parent company, Emmis Communications in his online company, Flexco.
This includes blog sites, Flex’ InFlexWeTrust, DJ Enuff’s ThatsEnuff.com and Angie Martinez’ AngieReview.com, all Hot 97 personalities.
‘Today’s digital world has changed how personalities and DJs interact with listeners and music fans,’ Flex said in the statement. ‘We must reinvent ourselves to stay relevant and grow. I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business. The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities.’
The media company has entered into a joint venture that gives them a 40% ownership stake in Flexco.