Building an email marketing database takes hard work—just ask any startup, small business or well-established company. Even though your contacts’ email addresses change when they ditch their old email address or move from one company to the next, it’s your job to ensure you’re constantly adding new contacts and cleaning out the old ones.
And, sadly, email marketers have email addresses for only 30% or less of their customers and prospect lists, online digital marketing outlet ClickZ reports.
If you want to grow your email list, follow these several tactics to grow your email list:
Keep it simple to opt in on your site
If nothing else, make it easy for your customers and prospects to find your opt-in form on your homepage. Using the generic “Sign Up for Email” located on the homepage footer, won’t work. Have your forms stand out.
“If you want to get more opt-ins, make the email invite more visible. Use a benefit-based call-to-action, and test an offer that you subsequently deliver in your welcome series,” writes ClickZ reporter Mike Hotz.