Building an email marketing database takes hard workâ€”just ask any startup, small business or well-established company. Even though your contactsâ€™ email addresses change when they ditch their old email address or move from one company to the next, itâ€™s your job to ensure youâ€™re constantly adding new contacts and cleaning out the old ones.
And, sadly, email marketers have email addresses for only 30% or less of their customers and prospect lists, online digital marketing outlet ClickZ reports.
If you want to grow your email list, follow these several tactics to grow your email list:
Keep it simple to opt in on your site
If nothing else, make it easy for your customers and prospects to find your opt-in form on your homepage. Using the generic â€śSign Up for Emailâ€ť located on the homepage footer, wonâ€™t work. Have your forms stand out.
â€śIf you want to get more opt-ins, make the email invite more visible. Use a benefit-based call-to-action, and test an offer that you subsequently deliver in your welcome series,â€ť writes ClickZ reporter Mike Hotz.