Every day I’m asked to make a new connection on LinkedIn, making me wonder if the steady stream of new users will ever end. LinkedIn, however, thinks this is just the beginning.
According to a blog post from LinkedIn’s SVP of product & user experience, Deep Nishar, the business professional-oriented site now has over 300 million users, and is continuing to grow.
It’s site traffic is also in the millions. “Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile,” said Nishar.
An investment in mobile is what really put LinkedIn over the edge. Five years ago, mobile traffic to LinkedIn accounted for “a small percentage of traffic.”
Compare that to today, where more than 50 percent of traffic comes from mobile devices. LinkedIn has five apps, all created for specific purposes: LinkedIn, Contacts, Pulse, Recruiter, and SlideShare. The siloing of these different uses allows users to engage in specific actions without being bogged down with other features they’d otherwise ignore.
Facebook has been seen taking a similar approach, with its recent decision to remove its Messenger feature from the main Facebook app and require users who want to message other Facebook friends to download its Messenger app.
The company is also betting on its publishing platform to further customize the content for the user, making it a more personal experience than before. “To give our members access to all business knowledge they need to be great at what they do, we have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare.”