Mobile Moms: 93% of Mothers Spent More Time Shopping on Cellphones in 2012

Moms are skipping stores and turning to their mobile devices to shop

Somewhere in between dirty diapers and prepping bottles, moms have to find time to shop. (Just consider it extra-special “me” time.) And thanks to mobile devices, it’s not so hard to put your child down for a nap and pick up your smartphone or tablet for an impromptu shopping date.

According to an infographic released from pregnancy app Baby Bump, 93% of moms spent more time shopping on their cellphone in 2012 than in 2011, while 34% did more than half their shopping from their mobile device last year, reports Mashable.

For more details regarding the “Mobile Moms and Shopping” survey, which polled more than 1,300 people, see the infographic below:

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