Play GIG-IT Offers Facebook Users a New Way to Game and Music Artists a New Revenue Stream

First-ever virtual 3-D concert game on popular social networking site merges music and technology

Play GIG-IT lets gamers pick an artist, dress him or her in signature streetwear and create a concert that can be shared with friends across Facebook (Image: Play GIG-IT)

Candy Crush Saga. Dragon City. Words With Friends. FarmVille 2. The list of games Facebook users have access to continues to grow, but there has yet to be a game that’s disrupted the original social gaming formula and given music fans an opportunity to take their listening experience to the next level. The founder and CEO of 212 Decibels, John Acunto, believes he has the answer.

Acunto and his team of developers is bringing a new and improved gaming experience to Facebook, one that even hardcore console gamers can appreciate.  Available to Facebook users on Monday, Play GIG-IT is a social game that allows players to create customized 3D concerts that feature virtual adaptions of more than 60 artists and share their concert creation with friends and followers on the social networking site. The lineup of artists includes hip-hop heavyweights like NasirNas” Jones, Dwayne Lil Wayne” Carter, Jr., Onika “Nicki Minaj” Maraj, Tauheed “2 Chainz” Epps and William Roberts II, most-commonly known as Rick Ross, as well as R&B crooners such as Shaffer “Ne-Yo” Smith, Miguel (Pimentel), Jermih (Felton) and Gabrielle “Elle” Varner.

“Music has to find a home in technology,” Acunto said to BlackEnterprise.com. “Music is no longer this physical product that you box, package and sell. We’ve created something where it’s in a game format, but it’s everything music. It’s all about these major artists—it can be social, it can be fun. You can create your own version of how to visualize an artist in a concert setting. Then share it with my friends, talk about it, listen to it, jam with it.”

Chris “Broadway” Romero, vice president of animation R&D at GIG-IT, walked a select group of journalists through GIG-IT’s social gaming experience. Given its completely customizable options, players can select their favorite artist, continent they will perform on, city, concert venue or arena and wardrobe, as well as pick from certain selections (i.e. special effects, deejay set placements, lighting and whether or not to perform with a band, among other options) that will take one’s performance to the next level. While some users may want to go all out, choosing the best of the best to make their performance flawless—and “like”-able, they’ll have to have enough tickets. In this case, the more you have, the more options you’ll have to choose from. Although tickets are amassed throughout the gaming experience, players can purchase tickets to get more options. GIG-IT will be offering select packages, but the current price ranges from $20 for one ticket to $250 for 10,000 tickets. The platform allows gamers to create over 1 billion concert combinations in real time.

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