There are many statistical tools you can use for social media analysis. If you want to maximize your presence without spending inordinate amounts of time, you need to know the best day and time to post content, as well as which kind of posts garner the most engagement from your fans. To get that vital information, you’ll need to use a reliable social tool.
Here, BlackEnterprise.com’s social media contributor S. Lynn Cooper highlights which tools you can utilize to make an impact on Twitter, Facebook and Instagram.
Every day millions of people use Twitter to discover and disperse ideas across the web. Now, Twitter has become the daily go-to social media platform for people to connect with businesses and organizations. It’s great because it gives brands the opportunity to connect and assist their customers in real time.
So, if you’re looking for a reliable tool to help you analyze your followers, try a free tool like Tweriod. Tweriod helps users make the most of Twitter by letting their brand know the best time to tweet. It will analyze up to 1,000 followers, so if you have thousands of followers, you’ll need to upgrade to the premium service.
With the ever changing landscape of Facebook, it’s hard to truly know the impact of your posting without feeling like you need to pay for advertisements to reach your audience. If you’ve been using Facebook Insights to try to get an idea on what is happening with your Facebook page, you’re likely seeing some interesting results. Unfortunately, you’re also might be a bit confused by what Insights is telling you.
Welcome PageLever to your analytics mix. PageLever provides a deeper look at your fan pages and focuses on the day-to-day usability of the fans that follow your page. Facebook Insights only focuses on seven points wherein Pagelever can give you over 30.
Instagram is a photo-sharing and social networking service that enables users to take photographs, apply filters, and share them on other social networking sites such as Twitter or Facebook. Instagram is an excellent source for your brand to curate positive content and encourage customers to share images of them with your product or service.
A great free tool to use is Statigram, which allows you to access Instagram from your computer to view, measure, manage, and promote your Instagram account. The third-party application creates a visually-appealing, shareable profile page that sums up your Instagram history.
S. Lynn Cooper is a Washington, DC-based digital strategist and communications expert. Cooper is the founder and director of Socially Ahead, a strategic communications agency that specializes in the creation of social and digital strategies and campaign management. Follow her on Twitter at @sociallyahead .