You’ve done everything you’re supposed to do when it comes to LinkedIn: you have a 100% complete profile, received positive recommendations/endorsements and, if applicable, launched a business page. You’ve built it, but how do you keep your partners, cohorts and clients engaged? Here, BlackEnterprise.com provides four practical methods to integrate into your LinkedIn strategy that will drive engagement:
Keep In Touch
LinkedIn is not a database, it’s a social network. To really maximize it, be aware that it’s a two-way communication venue. Keep in mind that while you are perusing other people’s profiles and groups, they’re checking out yours as well. Once you have established a connection on LinkedIn, keep it fresh. Make a note to send messages directly to a set of individuals at least every 90 days. If they need someone with your expertise, you want them to think of you and not someone else. Use your status updates to provide useful information to those in your industry.
Become the Resource
Strive to continuously learn about your niche industry, target audience and trends. The more you know, the more you can share and help others. When you share your knowledge with your connections, they realize you are a provider they can trust with their business.
Share those insights in your on-and-offline conversations, and also consider sending clients tidbits of information as you find them online. For example, your organization compiled client case studies, consider posting them on LinkedIn via Slideshare and tag specific individuals you know will benefit from your report.
Trust is imperative to the success of any business. If trust in your brand is lost, then you lose business and, if you lose business, then you’re out of business. Since LinkedIn is a platform where professionals can interact with you and ask questions, you can utilize that to build trust in your brand. Take the time to answer questions, interact with connections and consistently post valuable information. Overtime people recognize you as an expert in your field and that you can be trusted to get the job done.
Transparency assists in making prospective clients feel comfortable. People are wary. They fear being scammed or spending money and time on an inferior product or service. Help them feel secure by showcasing your offerings and testimonials from those who have benefited from your services.
Be smart about how you communicate online, too. If you have a clear strategy, then you will be able to benefit from the multitude of resources. In the end, your online success truly depends on you.
Share your online engagement tips in the comments section below.
S. Lynn Cooper is a Washington, DC-based digital strategist and communications expert. Cooper is the founder and director of Socially Ahead, a strategic communications agency that specializes in the creation of social and digital strategies and campaign management. Follow her on Twitter at @sociallyahead .