are looking for real numbers,” asserts Scofidio. “They are not accepting the warm and fuzzy camaraderie as a result of a meeting as a good enough reason to have that meeting.”
Staff morale is another gauge. In Brown’s case, he noticed how quickly his team at MTV/BET started on 2006 objectives in January — a traditionally sluggish period in his industry — after their December retreat. Asserts Brown: “You’re looking for opportunities to learn [and] see if you can optimize the way you approach your business.”