also recently negotiated a multimillion-dollar deal with Nike for Olympian Walter Dix–the first and largest endorsement deal in track-and-field history for a collegiate athlete making the transition to professional competition. For 2009, Holland plans to expand into athletic management for the NFL and perhaps the NBA.
— Sean Drakes, Brittany Hutson, and Alan Hughes contributed to this article.
Originally published in the December 2008 issue.