Offer a service or product that is simple, that works and that is mutually beneficial to both parties. Seek out potential partners, have a series of conversations with them, and see how you can work together, Njoku says.
Never underestimate the power of local knowledge. Africa is an awesome place to do business at the moment: We have the skills, talent, ideas and, importantly, numbers, Njoku adds. Donâ€™t forget Africa is a continent, not a country, People who are thinking about doing business in Africa often forget this.
Octavia Goredema is founder of relocation resource Crash Course City and the Twenty Ten Club, an award-winning networking organization and online resource designed to connect, inspire and support black female entrepreneurs. Goredema is a Fellow of the Royal Society of Arts, an international network of accomplished individuals in the arts, manufactures and commerce patroned by the Queen Elizabeth II.