DON’T
Send invitations without an introduction.
“Someone once said to me, it’s like dropping your résumé off at the front desk of a company and walking away.†Take the time to explain why you would like to connect with this individual. “If I don’t know them and I don’t see a note, then it seems as if they are just clicking everybody they see.â€
Set it and forget it.
LinkedIn offers a variety of tools, apps, and communities to help optimize your experience. Don’t just create a profile and then let it sit dormant. Metzger recommends updating your page by posting interesting links that relate to your work as well as to your personal interests. “It depicts you as a well-rounded person–it keeps your content fresh and it will keep you strong in searches.â€