This professional is great at coming up with innovative ideas to position content on the Web. They also may hold similar qualifications as the SEO specialist and can create tailored strategies for the brand they work for, the audiences they serve or both. They have knowledge of consumer marketing and audience engagement in terms of social media use and content creation, and may create plans for various platforms including TV, the Web, and mobile.
The Cool Factor: If you have editorial or writing acumen, you can mesh those skills with analytics to keep companies competitive, a hot commodity among professionals. You can also helm teams and flex managerial skills in handling various projects. This position is sometimes freelance, in-office or a combination of both and you may not be stuck to an office all day.
Salary: Up to $100,000+