good response rate for direct mail is about 5%. A successful response rate, however, is anything that allows you to recoup your investment.
The “new neighborâ€ audience is small but lucrative. It is an excellent marketing investment for companies who have a tight advertising budget. If you gain these customers today, your company could enjoy their loyal patronage for many years to come. “When I get customers to come here for the first time, they’re pretty much hooked,â€ Mobley says.