What's Our Business? - Page 2 of 2
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What’s Our Business?

generally doesn’t occur very often–especially in mid- and large-size companies.”

These statements, says Mitchell, help employees “stay focused on the things that are going to generate revenue. You also want people to feel like it’s their company, not just some place they work.”

It’s critical that a manager articulate the importance of the corporation’s–and individual team’s–mission statement to his or her employees. “If you set goals and a vision, and you meet those, and you do it in a way that adheres to the values of the company,” says Kahaner, “you’ll be promoted, or at least recognized.”


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