Category V: Establishing Social Proof/Demonstrated Expertise in Your Area
- 41. Create a content strategy for your blog (how often you will publish content)
- 42. Create a content strategy for your social networks (how often you will publish content)
- 44. Create content that is on message and consistent with your industry or niche
- 45. Manage your links via analytic shortners (Bit.ly or goo.gl/)
- 46. Establish multi-media content: video, blog post, and photos communicating your expertise
- 47. About Page on Blog: Write your about page in the third person so that it is media ready and media links to your page
- 48. Create a media page on your blog
- 49. Listen on Twitter: Identify keywords or topics to listen and participate in the conversation