54-Point Personal Branding Checklist for 2012 - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

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It’s time to get your personal brand upgraded for 2012. We live in a day and time where first impressions are everything, so you want to make sure you put your best foot forward–especially if you’re trying to be successful in business for the New Year. The first interaction that most people will have with you will be online so we’re going to walk you through a personal brand checklist to get you on the right path for 2012 and beyond.

Category I: Personal Brand Building

  • 1. Identify your passion
  • 2. Identify your skills, talents and interest
  • 3. Establish your elevator pitch
  • 4. Identity your business values (i.e. this is important for aligning yourself with career options and employers that are a good strategic fit)
  • 5. Establish your niche and own it:
    • A. Write a detailed description of the specific niche you want to own
  • 6. Establish your Brand Promise (what you will deliver on)
  • 7. Identify your Personal Brand Type (how you’re wired): Long-term
    • A. Builder (i.e. intrapreneur/employee)
    • B. Leaper (i.e. full-time/pure entrepreneur)

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Hajj Flemings

Author: Hajj Flemings is a weekly technology columnist for BlackEnterprise.com, founder of Brand Camp University, and the author of the book Brand YU Life. As a speaker and brand strategist, he works with some of the largest brands, covering the topics of branding and digital technology. Check back each Wednesday for his next column. Until then, continue the conversation on Hajj’s BE Insider page at beinsider.ning.com/HajjEFlemings.


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