Despite a 14.48% decline in its 2008 revenues, Wade Ford Inc. remains the second largest African American auto dealer in the metro Atlanta region. Steven Ewing, the dealershipâ€™s president, is the first African American to acquire the franchise in its 75-year history.
Over the past seven years, Ewing has built his brand by establishing himself as a leader in the community. In 2006, the innovative businessman organized a street team and bought a 45-foot motor coach adorned with the Ford Motor Co. logo and a design of the Atlanta skyline. With the help of his volunteers, Ewing traveled across the community hosting health screenings, community clean-up efforts, as well as clothing and canned food drives.