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The Business Behind the Billion-Dollar Playbook

Where sports meets power, profit, and influence. BE The Game pulls you inside the rooms where decisions are made, deals are closed, and the future of sports is shaped.

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MEET OUR HOSTS

Speaker Name 1

Katrina M. Adams

Author, Global Speaker, Sports Analyst, Leader ‘Own The Arena'

Speaker Name 2

Alfred A. Edmond Jr.

SVP/Executive Editor,
Black Enterprise

Speaker Name 3

Sidnee Michelle Douyon

Senior Digital Editor & Host,
Black Enterprise

Speaker Name 4

Earl “Butch” Graves Jr.

President & Chief Executive Officer,
Black Enterprise

WATCH THE LATEST EPISODE...

On this week’s BE THE GAME: The Business of Sports, we sit down with industry disruptor and former Dallas Mavericks CEO, Cynt Marshall.

As the first Black woman CEO in NBA history, she led a culture-shifting transformation that set a new standard across the league—while building a leadership team that reflects the communities it serves.Her story is a masterclass in intentional, people-first leadership.

April 29 • 12:00 PM EDT

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How one former CEO changed the culture of the NBA

Cynt Marshall, the NBA’s first Black woman CEO, transformed culture league-wide while building a team that reflects its community. Her story is a masterclass in people-first leadership.

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INSIDE THE NBA WITH THE CHARLOTTE HORNETS PRESIDENT

In the inaugural episode of BE THE GAME, host Katrina Adams pulls back the curtain on the business of basketball with Shelly Cayette-Weston, president of business operations for the Charlotte Hornets.

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More episodes coming soon, Stay tuned.

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