In the inaugural episode of BE THE GAME, host Katrina Adams pulls back the curtain on the business of basketball with Shelly Cayette-Weston, president of business operations for the Charlotte Hornets. Join BLACK ENTERPRISE as we take an immersive look at Cayette-Weston’s formidable trajectory—tracing her path from the competitive grit of collegiate athletics to the vanguard of NBA executive leadership.

This intimate chat isn’t the typical career retrospective, but rather a strategic roadmap for the modern leader. Cayette-Weston deconstructs her “culture-first” philosophy and the intricate operational mechanics required to scale a premier sports franchise. She delivers a compelling case for why diverse representation has evolved from a social ideal into a functional business imperative within the high-stakes global sports economy.