BE The Game -

The Business Behind the Billion-Dollar Playbook

Where sports meets power, profit, and influence. BE The Game pulls you inside the rooms where decisions are made, deals are closed, and the future of sports is shaped.

MEET OUR HOSTS

Katrina M. Adams

Author, Global Speaker, Sports Analyst, Leader ‘Own The Arena'

Alfred A. Edmond Jr.

SVP/Executive Editor,
Black Enterprise

Sidnee Michelle Douyon

Senior Digital Editor & Host,
Black Enterprise

Earl “Butch” Graves Jr.

President & Chief Executive Officer,
Black Enterprise

WATCH THE LATEST EPISODE...

From the draft room to the NFL front office, Troy Vincent explains what it takes to protect the game, grow the league globally, and prepare athletes for life beyond the field.

July 1 • 12:00 PM EDT

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EPISODES

Troy Vincent Reveals How Football Became A $25 Billion Business

From the draft room to the NFL front office, Troy Vincent explains what it takes to protect the game, grow the league globally, and prepare athletes for life beyond the field.

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The Billion-Dollar Business of Sports

Max Siegel, CEO of USA Track & Field, owner of Rev Racing, and veteran sports executive, breaks down the business of sports—from billion-dollar partnerships and sponsorships to building brands, creating opportunities, and driving impact beyond the game.

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How one former CEO changed the culture of the NBA

Cynt Marshall, the NBA’s first Black woman CEO, transformed culture league-wide while building a team that reflects its community. Her story is a masterclass in people-first leadership.

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INSIDE THE NBA WITH THE CHARLOTTE HORNETS PRESIDENT

In the inaugural episode of BE THE GAME, host Katrina Adams pulls back the curtain on the business of basketball with Shelly Cayette-Weston, president of business operations for the Charlotte Hornets.

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WHAT IT TAKES TO WIN AT ESPN: A MASTERCLASS IN EXCELLENCE

In Episode 03 of BE THE GAME: The Business of Sports, hosted by Alfred A. Edmond Jr. and presented by Nationwide, ESPN powerhouse David Roberts breaks down the leadership, strategy, and vision behind some of the biggest shows in sports media - including First Take, Get Up, and SportsCenter. From building talent to redefining sports storytelling, this is a true masterclass in excellence.