40 Next: Hassan & Hussein Iddrissu


In celebration of our 40th anniversary, Black Enterprise is taking a look both forward and backward at the world of black business. Our list of 40 Next celebrates the next generation of entrepreneurs and business leaders.

These BE Nexters–those 21—35 years old making a measurable impact within their respective business, organization, industry, or field–are standouts in the areas of entrepreneurship, corporate America, academia, nonprofit, the arts, and the STEM fields (science, technology, engineering, and mathematics). And they prove every day that “business as usual” is not so usual. For them, leveraging expertise in one area to maximize an opportunity in another is standard operating procedure.

Using the legacy of their business predecessors to forge their own way, this new generation of leadership accepts the torch without trepidation. But the commonality between then and now is that success still takes a focused, strategic, and passionate mindset. Here, we introduce you to one of our 40 Next.

Hassan & Hussein Iddrissu, 32
Founders/Presidents
Roadstarr Motorsport
Los Angeles

Facilities in Los Angeles and London earned the twins $13 million in 2009. The automotive customization company offers services that include personalized auto sales and leasing, interior enhancements, and custom mobile PCs for top companies and celebrities. With the opening of a new store in their hometown of Accra, Ghana, this fall, revenue projections are at $15 million for 2010.


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