Jay-Z’s Marketing Power Decoded

Founded in 1999 by Jay-Z and former business partner Damon Dash, Rocawear was name-dropped on the rapper’s record incessantly. The self-promotion worked, as Jay-Z was able to sell his stake in the clothing line in 2007 to Iconix for over $200 million. In addition to the hefty paycheck, he managed to retain a stake in the company—which boasts annual retail sales over $700 million—overseeing marketing, licensing, and product development personally.




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