Celebrity News Beefing with Jay-Z Cost Fat Joe A Reebok DealCedric 'BIG CED' ThorntonAugust 29, 2023August 29, 2023 by Cedric 'BIG CED' ThorntonAugust 29, 2023August 29, 20234115 Beefing with Jay-Z and 50 Cent in 2004 cost Fat Joe a Reebok sneaker deal... Read more
Sports Shaq Walked Away From A $40M Reebok Deal After A Mother Berated Him Because His Shoes Weren’t ‘Affordable’Cedric 'BIG CED' ThorntonJune 29, 2023June 29, 2023 by Cedric 'BIG CED' ThorntonJune 29, 2023June 29, 20232004 In 1999 after an encounter with a mother who questioned why he didn't have more affordable shoes, he went in a different direction. ... Read more
Entrepreneurship Cardi B Says ‘Let Me Be’ With Second Collaborative Collection With ReebokCedric 'BIG CED' ThorntonDecember 30, 2021December 30, 2021 by Cedric 'BIG CED' ThorntonDecember 30, 2021December 30, 20212502 Reebok releases a second collaboration with Cardi B ‘Let Me Be…In My World Nighttime’... Read more
News Cardi B Launches Official Women’s Apparel Line With ReebokJeroslyn JoVonnApril 13, 2021April 13, 2021 by Jeroslyn JoVonnApril 13, 2021April 13, 20211950 The Grammy Award-winning rapper just announced her official apparel debut that comes through her Reebok partnership.... Read more
Arts and Culture Reebok Relaunches the Reebok Human Rights Award Program to Honor Young ActivistsCedric 'BIG CED' ThorntonFebruary 10, 2021February 9, 2021 by Cedric 'BIG CED' ThorntonFebruary 10, 2021February 9, 20211314 Sneaker giant Reebok has announced that it has recently relaunched its celebrated Reebok Human Rights Award program for young activists... Read more
Arts and Culture Master P and Former NBA Player Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 BillionCedric 'BIG CED' ThorntonDecember 30, 2020January 4, 2021 by Cedric 'BIG CED' ThorntonDecember 30, 2020January 4, 20214126 Reebok may soon be in the hands of No Limit's Master P and former NBA and Big3 basketball player and businessman Baron Davis.... Read more
Fashion & Beauty Cardi B Announces New Sneaker Collection With ReebokDana GivensOctober 14, 2020October 14, 2020 by Dana GivensOctober 14, 2020October 14, 20203813 Cardi B took to Instagram to unveil her latest collaboration with shoe brand, Reebok, for a new limited-edition sneaker collection. ... Read more
Business Adidas and Reebok Commit to Hiring Black and Latinx People for 30% of New US JobsCedric 'BIG CED' ThorntonJune 10, 2020June 10, 2020 by Cedric 'BIG CED' ThorntonJune 10, 2020June 10, 20209011 Aidas announced an initiative that will increase the number of black and Latinx employees to a minimum of 30% of all new positions at adidas... Read more
Lifestyle Allen Iverson and Reebok Team Up to Cover College Application FeesCedric 'BIG CED' ThorntonMarch 6, 2020March 6, 2020 by Cedric 'BIG CED' ThorntonMarch 6, 2020March 6, 20202002 Reebok has teamed up with Allen Iverson to cover college application costs for 400 students for the 2021 senior class of Bethel High School, his... Read more
Lifestyle Reebok Partners With Ava DuVernay’s ARRAY to Celebrate Women in FilmCedric 'BIG CED' ThorntonFebruary 10, 2020February 10, 2020 by Cedric 'BIG CED' ThorntonFebruary 10, 2020February 10, 20202110 “I̶T̶’̶S̶ ̶A̶ ̶M̶A̶N̶’̶S̶ ̶W̶O̶R̶L̶D̶": A Celebration of Women in Film, took place at the Creative Campus of Ava DuVernay's ARRAY in Los Angeles... Read more