Jay-Z’s Marketing Power Decoded

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)