Jay-Z’s Marketing Power Decoded - Black Enterprise
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power
25 black women who are changing the world

January/February 2018

Black Enterprise
  • Entrepreneurship
  • Money
  • Leadership
    • Career
    • Education
    • Jobs
    • Men
    • Women
  • Technology
  • Lifestyle
  • Events
    • Black Men Xcel
    • Entrepreneurs Summit
    • TechConneXt
    • Women of Power
    • American Black Film Festival
    • ABFF Honors
  • Lists
  • Magazine
  • Videos
  • TV Shows
    • Our World
    • Women of Power

Jay-Z’s Marketing Power Decoded

by  Alvin Blanco
January 28, 2011
Jay-Z’s Marketing Power Decoded
Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Join the Conversation


MORE ON BlackEnterprise.com
beauty box subscription
Entrepreneurship
Zuhuri Beauty Targets Women’s Health with Natural Beauty Box Subscription
by  Sequoia Blodgett
black tech podcast
Featured Stories
‘BE THE CODE’ PODCAST: Using Tech to Design Luxury Menswear
by  Sequoia Blodgett
Education
Don’t Know Much About African History: A Connecticut School Board Seeks to Change That
by  Robin White Goode

BETV

TRENDING

  • Baltimore May Sell Homes for $1 to Revive Neglected…
  • Spotify is Looking for New Female Podcasters of Color
  • Meet Melissa Harville-Lebron: The First Black Woman to Own a
  • Free Money? The Top 10 Grants Available to Black, Minority…
  • 7 Top Grants Or Free Money For Black Women Entrepreneurs
  • U.S. Small Business Administration and Milken Institute…
  • 5 Books Every Millennial Entrepreneur Must Read
  • Top WNBA Salaries vs. NBA Salaries: Who Earns More? [2017…
  • Meet the Dallas Mavericks’ New CEO
  • Chance the Rapper Hosts Holiday Party to Help the Homeless
Women of Power WOMEN OF POWER SUMMIT
Entrepreneurs Summit ENTREPRENEURS SUMMIT
American Black File Festival AMERICAN BLACK FILM FESTIVAL
Our World OUR WORLD WITH BLACK ENTERPRISE
Women of Power TV WOMEN OF POWER TV
25 black women who are changing the world
SUBSCRIBE
GIVE A GIFT
CUSTOMER SERVICE
  • © 2018
  • BLACK ENTERPRISE
  • Management
  • About
  • Privacy Policy
  • Contact
  • Site Map
  • Masthead
  • Media Kit