With all of the competition within the job market, whether you are searching for a job or looking for a promotion, it is important to do things to set yourself apart. Now is the time to revitalize your approach and become more successful in your career. Brazen Careerist offers four tips that can be used to enhance any career or business for optimal success.
1. Tell your story in a new way.
Imagine you’re speed dating and have 30 seconds to impress the total stranger across the table from you. Should you go with the basics (your name, where you were born, what you do for a living) or open by sharing that you were recently on an episode of Man vs Wild with Bear Grylls?
You see the difference, right? The second approach instantly lets the person across from you know that you are adventurous, curious and brave. It also makes you stand out from the other people, many of whom probably went with the first approach, leading to a boring conversation that didn’t really go anywhere new.
Now think about the style of that second approach and scrutinize your own brand. What kind of conversation does your website start? Does your brand personality shine through? Is it interesting or run-of-the-mill? Are you communicating your brand’s values?
Your goal in communicating your brand message? Being able to tell your story in a way that potential customers can relate to or get excited about. If you need inspiration, think about your favorite brands. Can you isolate a few ways their websites and marketing approaches appeal to you and apply that style to your own brand?
Read more at Brazen Careerist …