Monica G. Coleman, founder & president of M320 Consulting, breathes life into the quote: ‘your dream job doesn’t exist, you must create it.’ “I kept landing what I thought were ‘dream jobs’ but still felt like something was missing,” said Coleman. I knew that I wanted to work in the sports and entertainment industry, but I also enjoyed some aspects of brand development and traditional marketing.
Many people felt that these two worlds were completely separate, but I saw an opportunity to combine the best of both worlds, so I launched M320 Consulting. I wanted to be at the intersection between key consumer lifestyle touchpoints like music, fashion, entertainment and corporate brands; specifically among multicultural consumers. This may seem common now, but 10 -15 years ago, companies were still figuring how to authentically connect with multicultural consumers.”
Coleman’s marketing and communications firm, which is based in Atlanta, Ga., has worked with a few global heavy hitters. “Our first client was Magic Johnson’s Burger King Restaurants, which was huge for a brand new agency,” said Coleman. “However, the client trusted us, we delivered, and we’ve been growing as a multicultural marketing agency ever since.” Other clients include Pepsi, Lexus, The Home Depot, entertainment properties like Funk Fest Concerts, and the Bank of American Atlanta Football Classic, and non-profits like The City of Atlanta’s Office of Recreation, and marketing agencies like GLUE, Walton, Divine Marketing Agency, and Liquid Soul Media.
When it comes to her best career advice, Coleman says, “own your truth.” “The biggest career mistake I made was letting fear guide me by taking jobs and opportunities because I wasn’t fully committed to accepting that I was an entrepreneur. I suffered and my work did too. It’s important to fully commit to what you inherently know is the path for you, and when you do, things will begin to fall into place and you’ll have a level of peace that is indescribable.”
BlackEnterprise.com caught up with the enterprising trailblazer to learn more.
BlackEnterprise.com: Since starting your own business, what has been the most surprising thing you’ve learned about yourself?
Coleman: I’ve learned that I get the most professional satisfaction from helping other people’s goals and dreams become a reality. As a consultant, I’ve been able to take on clients that may have been failing, or may have known the results they’ve wanted to achieve, but lacked the strategy to get there.
What’s the biggest challenge you faced on your entrepreneurial journey?
One of my biggest challenges has been marketing my business, which is ironic because we are a full-service marketing firm. I care most about promoting and positioning my clients, so I’ve struggled with figuring out how to tell the story of what we’ve accomplished as an agency in a way that is meaningful.
The best step I’ve taken to overcome this, was hiring a firm to manage our marketing, which takes me out of the process, and that’s been great! Our new agency is helping to develop regular communication with current and potential clients, and to secure speaking engagements and other opportunities that allow me to demonstrate what the firm is delivering in the marketing space.
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