The Hyundai campaign celebrates the lives and accomplishments of everyday women, who are living life on their own terms and achieving success by making smart choices. This new campaign is part of Hyundai’s ongoing commitment to diversity inclusion. Hyundai celebrated this campaign at the #SmarterLiving event held in Atlanta, Georgia on Tuesday, October 21, 2014 at a private location.
The event introduced the newly-designed 2015 Sonata to the all-important women’s market and featured a distinct panel of femme-fatale influencers featured in the campaign including Shantis Das (Founder of Press Reset/ Hip Hop Professional), Myleik Teele (Founder of Curlbox), Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), and Marshawn Evans (Motivational Speaker) . The evening, hosted by James Andrews (Founder of True Story), featured a special charity contribution to Spelman University by Zafar Brooks (Director of Corporate Social Responsibility and Diversity Inclusion at Hyundai Motor America) and Clifford Franklin (Fuse Advertising) and concluded with a heartfelt performance by award winning songstress Kelly Price.
Dave Zuchowski, President and CEO, Hyundai Motor America, debuted the campaign at the Global Automotive Summit in Detroit on October 13th. “Hyundai is committed to diversity and inclusion as a key business imperative,” said Zuchowski. “We understand that the marketplace is changing, and Hyundai has a history of connecting with its owner base on issues important to them. Women represent the majority of automotive purchase decisions in U.S. households. These women are making the best choices for their finances, families, wellness and careers. Hyundai is proud to be a brand that represents a smart choice in meeting their transportation needs.”
The Hyundai Smarter campaign was created by the FUSE advertising agency, a St. Louis, MO based firm led by Cliff Franklin. The twenty-year-old firm has extensive experience with building brands and multicultural market communications. The campaign will be launched via digital media, and will include local TV, radio, and outdoor advertising in Atlanta, Charlotte and Dallas. A custom website and unique brand-book which compliment the campaign feature the stories of amazing every day women who are successful through their own Smarter decisions. A digital version of the brand-book can be downloaded on the website, HyundaiSmarter.com.
“We applaud Hyundai for creating this innovative campaign targeting women,” says Shelia Eldridge, President and CEO of Miles Ahead Entertainment and producer of the Mocha Mavens. “The increasing purchasing power of women and their influence on household purchases have never been more important. Hyundai has shown it understands the needs of this market. Hyundai is a brand that has enjoyed appeal to the black community because of its reputation for product quality and design. This new advertising campaign will not only speak directly to the issues of importance to black women, but all women in general. The twenty-two women bloggers in our group are excited to connect Hyundai’s story to the more than 1 million women who follow our daily conversations. We are honored to be a part of the Hyundai Smarter effort,” concludes Ms. Eldridge.
The campaign culminates with a grand prize trip to the 46th Annual NAACP Image Awards show.
ABOUT HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com, our media website at www.HyundaiNews.com and our blog at www.HyundaiLikeSunday.com.
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