Name: Shaniese Grant
Company: Savvy Cupcake LLC
Year Founded: May 2011
Crème Magazine: Who’s your target consumer for the Savvy Cupcake brand?
Shaniese Grant : Savvy Cupcake is a fashion apparel company for professional women from 21-40 who want to be relaxed and maintain their sophistication.
CM: How did you come up with the name Savvy Cupcake for a clothing line?
Shaniese Grant: Naturally I wanted to name the clothing line after something that was near and dear to me. My obsession with the sweet treat of a cupcake and…. My dog is also named Cupcake. SAVVY… is to be in the know and all of my customers are fashion conscious Savvyista’s.
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