From Madame Noire
In today’s saturated fashion and retail industry, it can be a challenge for black designers to get their clothing lines in big stores or even smaller boutiques. Well, if the opportunities don’t come, many designers are creating their own, seeking opportunities in Africa.
London-based partners Sena Dale Mortoo andÂ Joshua UmorenÂ are among innovators who have done just that.
â€śI was in Ghana over the New Year to really assess what the market was like,â€ť Mortoo told Madame Noire. â€śWithin a couple of days I met a number of parties who wanted our products or knew of people who would be more than interested.â€ť The duo hopes their GFDW show will go a long way in helping them gain name recognition and new clientele.