5 Savvy Ways to Save For Your Child’s College Education

Senior financial adviser, Dawn Brown, offers tips and advice to ensure future success

(File: Image)

It’s Financial Literacy Month, the perfect time to take a closer look at the best way to plan financially for your children’s higher education needs. Dawn Brown, senior financial advisor at Altfest Personal Wealth Management, advises parents to think along two tracks: savings and financial aid.

“The optimal time to start college planning is at birth,” says Brown, who is herself the mother of a 4-year-old. “You will need the 18-plus years to smooth out your savings and take greater advantage of tax benefits.” Brown says that starting early gives parents the benefit of compound interest over years. “The money will grow for you. You don’t want to wait until your child goes to college and pay for it out of your cash flow.”

Brown says it’s best to think ahead and to see saving for college as one of your expenses—in addition to all your other expenses.

529 College Savings Plans

What’s the best way to save money over the 18-plus years? Brown recommends 529 savings plans, named after section 529 of the Internal Revenue code. There are down sides: The investments in 529 plans are restricted to those offered by the program manager, who is chosen by the state; for example, the investments in the New Jersey plan are from Franklin Templeton. Brown points out another potential drawback: If the money in a 529 is not used for qualified educational expenses (defined as tuition, fees, books, even computers and Internet access), the earnings withdrawal is subject to a 10% penalty and will be taxed at income tax rates.

But Brown says the tax benefit and the tax-free growth of 529 plans recommend them. “If the money is in your own account you could possibly be paying capital gains distribution and interest and dividends on the money each year.”

Brown stresses the need to begin saving early. “Calculate the amount you need to save annually by determining what type of school you’re saving for.”

Brown also advises not just socking money away, but reviewing and rebalancing a 529 plan just as you would a stock portfolio. “The 529 portfolio should be checked to see that the asset allocation is appropriate for the age of the child. The investments should become more conservative as the child gets closer to attending college.”

Suppose your child turns 18 and doesn’t want to go to college? “You can readily change the beneficiary of the account to a sibling, a cousin, even yourself,” Brown says. “And there are no time restrictions on the 529. The child who doesn’t want to go to college at 18 may be ready at 25 and can use the money then.”

Financial Aid

Brown advises applying early for financial aid. Don’t wait until you’ve done your taxes. You can file the FAFSA as early as Jan. 2, so go ahead. Just use last year’s tax numbers and update them after you complete your taxes. Brown says colleges disperse aid on a first come, first served basis, so the earlier you file the FAFSA, the greater the chance that more aid will be available to you.

Some private schools require another form in addition to the FAFSA—the CSS Profile—which charges a nominal fee to complete.

“Aid packages are made up substantially of loans,” Brown says, “which must be paid back.” According to the College Board, 2013–2014 federal grants comprised nearly $50 million in aid; but of the $95,914 million in loan aid, most were unsubsidized Stafford loans: $51,898 million. The federal government pays the interest on subsidized loans but not on unsubsidized. The interest on unsubsidized loans begins accruing immediately.

Saving money for college in a 529 plan does not affect your child’s eligibility for aid, Brown says “Even if the plan is in your child’s name, it’s seen as the parents’ asset. Between 2.6% and 5% of parents’ assets are considered available to pay for college. However, 20% of children’s assets, or assets in the child’s name, is considered available to pay for college.” So 20% of money in custodial accounts is seen as available to pay for college, Brown says.

She advises parents to think of anything that could potentially increase their EFC—expected family contribution—such as a bonus or exercising stock options. Income is considered at a higher rate than assets, Brown says, so having high income but low assets would work against you.

Between 22% and 47% of parental income is considered available to pay for college, but 50% of a student’s income is considered available to pay for college. “So you need to be careful about withdrawing money from custodial accounts. If it’s withdrawn in the year that you’re applying for financial aid, it becomes income and could affect your child’s financial aid award.” Brown advises using up any money in custodial accounts before your child applies to college.


Again, Brown advises—you guessed it—starting early. Don’t wait until your child is 18 and applying to college to begin applying for scholarships. Some scholarship money is available to children as young as 13, such as the grand prize of the Google Science Fair.

But Brown warns that scholarship money can reduce a student’s financial aid package. “If you get a scholarship, ask that the loan portion of your aid be reduced first. Don’t assume that the school will automatically do that.”

Brown notes that the large, generous scholarships attract a lot of applicants and are therefore difficult to win. She advises seeking out smaller scholarships, which can add up. Check your church, local organizations, credit unions, etc. Many offer scholarships to their own members or to those in the community.

Are you a millennial dealing with paying off student loans? In a future post, Dawn Brown will discuss the best strategies for paying them down.