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First Lady Michelle Obama Initiates #ReachHigher Social Media Campaign

FLOTUS uses social media to encourage higher education among American students

Michelle Obama Lets Move Project LargeFirst Lady Michelle Obama wants every American student to expand their education beyond just a high school degree and she’s using social media to encourage kids to do just that.

In an effort to move the country in the right direction toward reaching President Obama’s “North Star” goal, which outlines America as having the highest proportion of college graduates by 2020, FLOTUS is asking people to show support for her Reach Higher initiative by taking a picture of themselves in their college T-shirt and posting it on Instagram, Facebook, and Twitter using the hashtag #ReachHigher. The new initiative encourages students to attend a professional training program, community college, or four-year university after high school and she’s hoping that through social media she can make the program a trending topic.

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Already, a couple of major cities around the country are showing their support for the initiative and celebrating students commitment to higher education. On May 2nd, FLOTUS traveled to San Antonio to attend the city’s annual “College Signing Day.” At the event, First Lady Obama elaborated on the importance of high school students continuing their education saying, “While it’s good news that high school graduation rates have climbed to their highest levels ever in this country, we know that in today’s world, a high school degree simply isn’t enough.”

Watch the video below of FLOTUS talking about the new #ReachHigher social media campaign and be sure to show your support for the initiative.