Russell Westbrook Launches New Initiative to Promote Childhood Literacy

NBA superstar partners with Scholastic to challenge students to read 100,000 minutes each year

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Oklahoma City Thunder star Russell Westbrook’s latest move is a true reflection of NBA players caring about the next generation of community leaders.

On October 27th, Westbrook launched his new “Russell’s Reading Room” initiative at North Highland Elementary School in Oklahoma. Funded by his organization, Russell Westbrook Why Not? Foundation, the NBA superstar stocked the new reading center with 1,200 books for children of all ages and plans to open two more centers within the next couple of months.

Partnering with Scholastic for their National Read 100,000 program, Westbrook is challenging students to log 100,000 minutes of reading throughout the year. At the end of the school year, Subway will sponsor an assembly with Westbrook and the school that has the most students with logged in reading minutes.

“Reading is a key to success,” Westbrook tells NewsOK. “When people in my position are able to do things like this, give kids something exciting to see, give them some type of encouragement, give them access or some type of way to reward them for reading.”

Russell Westbrook Why Not? Foundation was launched in 2012 with the mission to inspire kids and encourage them to ask “Why Not?” when faced with the challenge of being told they can’t do something. Westbrook’s foundation hosts annual Thanksgiving and Christmas events for the community in order to provide resources for individuals in need.