November 7, 2009

• Overview
• For Kids & Teens
• Expo Hall
• Highlights

• Small Business Awards
• Elevator Pitch
• FAQ's
• Register Now

• News Updates

• Program

• Host City

• Accommodations

Five Ways to Reach Mature Consumers

Bridget McCrea Nov 2, 2009

Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies come up with campaigns designed to reach these consumers and keep them coming back for more.

filed under: Entrepreneurs read more

breaking news

• May 10

  Jalen Rose to Be Honored With Community Champion Award Detroit native and former NBA star recognized for philanthropic efforts, success in sports journalism More >
• Apr 13

  Riley/B.E. Connection Tricialee Riley's business tips More >
• Apr 10

  Do You Want to B.E. Next? Check out these young, successful entrepreneurs More >
• Apr 8

  B.E. Small Biz Awards Now a Spike Lee Joint Award-winning director to address the 2009 Entrepreneurs Conference in Detroit More >
• Apr 8

  Securing Capital Ways to find funding for your business More >