Riley/B.E. Connection

Tricialee Riley is no stranger to BLACK ENTERPRISE. The Brooklyn-based entrepreneur has been featured twice in the publication. In November 2007, she shared the secrets to her business’ success as it pertains to marketing in the “Small Business Success Guide: Survival of the Fittest.” And in January 2009, we revisited Riley to learn how she managed to score a loan during these uncertain times.

Five Ways to Reach Mature Consumers

Bridget McCrea Nov 2, 2009

Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies come up with campaigns designed to reach these consumers and keep them coming back for more.

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Riley/B.E. Connection

Five Ways to Reach Mature Consumers

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