Cash Money Records and Cash Money Content co-CEO and co-founder, Bryan “Birdman” Williams, is moving from the music world, into the fashion and retail industry.
In a partnership with leading music merchandising company Bravado, Birdman announced the global launch of two apparel brands: Rich Gang & YMCMB at the Agenda Trade Show, held August 19th – 20th, in Las Vegas, NV.
Bravado is a full service merchandise company, which specializes in developing and marketing high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand.
Their current client list includes: The Beatles, Bob Marley, Lady Gaga, Michael Jackson, Kanye West, Metallica, Lil Wayne, and The Killers, among many others.
Tom Bennett, CEO of Bravado said, “Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB.”
Rich Gang is a full lifestyle apparel brand encompassing every apparel category including fashion mix, active-wear, denim, basics and outerwear. An aspirational brand, Rich Gang Apparel is composed of quality fabrics and luxury materials, including high thread counts and unique touches such as python accents.
In addition to the Rich Gang Apparel brand, Birdman will also be launching the YMCMB Apparel brand with Lil Wayne.
An acronym for Young Money Cash Money Billionaires, YMCMB Apparel is a comfort and relaxed-wear brand. YMCMB Apparel offers active-wear driven apparel, such as t-shirts as well as outerwear, such as hooded sweatshirts.
The price point for YMCMB ranges from $26.00 – $48.00 USD for active-wear and beginning at $58.00 USD for outerwear. The price point for Rich Gang ranges from $48.00 – $98.00 USD for fashion mix; $78.00 – $128.00 USD for active-wear; and $88.00 – $120.00 for denim. T-shirts begin at $44.00 USD and outerwear begins at $150.00 USD.
“As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands,” said Birdman.
“I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.”