Cash Money Records andÂ Cash Money Content co-CEO and co-founder,Â Bryan “Birdman” Williams, is moving from the music world,Â into the fashion and retail industry.
In Â a partnership with leading music merchandising company Bravado, Birdman announcedÂ the global launch of two apparel brands:Â Rich Gang &Â YMCMBÂ at the AgendaÂ Trade Show, heldÂ August 19th — 20th, inÂ Las Vegas, NV.
BravadoÂ is a full service merchandise company, which specializes in developing and marketing high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand.
Their current client list includes: The Beatles, Bob Marley, Lady Gaga,Â Michael Jackson, Kanye West, Metallica, Lil Wayne, and The Killers, among many others.
Tom Bennett, CEO ofÂ Bravado said, “Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space.Â Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed forÂ Rich Gang andÂ YMCMB.”
Rich Gang is a full lifestyle apparel brand encompassing every apparel category including fashion mix, active-wear, denim, basics and outerwear. An aspirational brand,Â Rich Gang Apparel is composed of quality fabrics and luxury materials, including high thread counts and unique touches such as python accents.
In addition to theÂ Rich Gang Apparel brand,Â Birdman will also be launching theÂ YMCMB Apparel brand withÂ Lil Wayne.
An acronym forÂ YoungÂ MoneyÂ CashÂ MoneyÂ Billionaires,Â YMCMB Apparel is a comfort and relaxed-wear brand.Â YMCMB Apparel offers active-wear driven apparel, such as t-shirts as well as outerwear, such as hooded sweatshirts.
The price point forÂ YMCMB ranges fromÂ $26.00 – $48.00 USDÂ for active-wear and beginning atÂ $58.00 USDÂ for outerwear.Â The price point forÂ Rich GangÂ ranges fromÂ $48.00 – $98.00 USDÂ for fashion mix;Â $78.00 – $128.00 USDÂ for active-wear; andÂ $88.00 – $120.00Â for denim. T-shirts begin atÂ $44.00 USDÂ and outerwear begins atÂ $150.00 USD.
“As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a longtime fashion enthusiast and the architect of theÂ YMCMB lifestyle, it makes perfect sense to partner with the esteemedÂ Bravado and move into fashion and launch my apparel brands,” saidÂ Birdman.
“I am excited to bring elements of my lifestyle to the masses with theÂ Rich Gang, and withÂ Lil Wayne to be able to share the feel of our labels with theÂ YMCMB Apparel brand.”