PHOTOS

</a>On the Thursday, September 2, the first day of the 2010 Black Enterprise/Pepsi Golf & Tennis Challenge, attendees reunited with old friends, connected with new ones, prepared for competition on the links and courts, and celebrated BE Next and the '70s. Pictured: Cedric The Entertainer takes to the greens. (Photo by Gerard Gastin)

</a>Black Enterprise Founder and Chairman Earl Graves Sr. shares slices of Black Enterprise 40th Anniversary cake. (Photo by LaToya M. Smith)

</a>Snacks provided by sponsor Frito Lay were plentiful at registration and throughout the LaCosta Resort and Spa property during the Black Enterprise Pepsi Golf & Tennis Challenge. (Photo by LaToya M. Smith)

</a>Challenge registrants smile for the camera. (Photo by LaToya M. Smith)

</a>A representative from sponsor Infiniti automakers prepares gift bags for Challenge attendees. (Photo by LaToya M. Smith)

</a>Registrant gets the purple ID band that grants access to all Challenge activities. (Photo by LaToya M. Smith)

</a>Challenge attendee proudly shows off September 2010 issue of Black Enterprise. (Photo by LaToya M. Smith)

</a>The registration area was the site of countless Challenge attendee reunions. (Photo by LaToya M. Smith)

</a>The Black Enterprise 40th Anniversary cake did not look like this for long. (Photo by LaToya M. Smith)

</a>Black Enterprise Marketing Manager Monique Myles hosts the Black Enterprise booth in the Expo Zone, sponsored by American Airlines. (Photo by LaToya M. Smith)

</a>Black Enterprise Multimedia Sales VP Grace Castro samples wares in the Expo Zone. (Photo by LaToya M. Smith)

</a>Black Enterprise Editorial Director for Personal Finance John Simons shows of his form on the tennis courts. (Photo by LaToya M. Smith)

</a>Jason Smikle, named to the <a href="../magazine/2010/07/26/40-next/" target="_blank"><strong>40 Next</strong></a> list of top young business achievers in the <a href="../magazine/?date=2010-8" target="_blank"><strong>August 2010 issue of Black Enterprise</strong></a>, focuses on returning a volley. (Photo by LaToya M. Smith)

</a>Denise Mustiful-Martin digs deep for a great return. (Photo by LaToya M. Smith)

</a>Joy McKenzie, president of the Los Angeles Chapter of the National Sales Network and BlackEnterprise.com Editor-in-Chief Alfred Edmond Jr. (Photo by LaToya M. Smith)

</a>Black Enterprise Small Business Editor Tennille Robinson, Our World with Black Enterprise Host Dr. Marc Lamont Hill and Black Enterprise Assistant Editor LaToya Smith recognized the <a href="http://www.blackenterprise.com/magazine/2010/07/26/40-next/" target="_blank"><strong>40 Next</strong></a> business achievers featured in the <a href="http://www.blackenterprise.com/magazine/?date=2010-8" target="_blank"><strong>August 2010 issue of Black Enterprise</strong></a>. Hill served as emcee for the reception, hosted by FedEx and dedicated to the 1970s theme, Love, Peace & Soul!" (Photo by LaToya M. Smith)

</a>Black Enterprise CEO Earl "Butch" Graves and Founder and Chairman Earl Graves Sr. with 40 Next business achievers honored at the welcome reception. (Photo by LaToya M. Smith)

</a>Jeff and Lauren Allen just moments after watching daughter Latoya Wall receive Black Enterprise's 40 Next Award. (Photo by LaToya M. Smith)

</a>Golf & Tennis Challenge attendees get up and get down on the dance floor! (Photo by LaToya M. Smith)

</a>CeCe Peniston rocks her funky '70s style fashions (Photo by LaToya M. Smith)

</a>Gale Jones and Black Enterprise Magazine Editor-in-Chief Derek Dingle enjoy the sounds of the '70s. (Photo by LaToya M. Smith)

</a>A lead vocalist for the Sol Factor Band, which provided music from '70s hit makers from Rufus featuring Chaka Khan to Kool & The Gang. (Photo by LaToya M. Smith)

</a>Media personality, author and motivational speaker Mother Love shows off on the dance floor. (Photo by LaToya M. Smith)

</a>Sol Factor Band bass player lays down the funk. (Photo by LaToya M. Smith)

</a>BE COO Jacques Jiha (right) enjoys the music with a Challenge attendee. (Photo by LaToya M. Smith)