LeBron James Signs Lifetime Deal with Nike

Contract is first lifetime deal in the shoe and apparel company’s 44-year history

(Image: File)
(Image: File)

Today, ESPN reported LeBron James has agreed to a lifetime endorsement deal with Nike. The deal surpasses Kevin Durant’s famous $300 million, 10-year deal.

In 2003, James signed a 7-year, $90 million deal with Nike, and later signed a new deal in 2010. The latest deal is huge news, as the contract is the biggest guaranteed deal and first lifetime deal in the shoe and apparel company’s 44-year history.

 

[Related: $15.8 Million: LeBron James Lands Deal for Entertainment Studio]

“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand, and shareholders. We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond,” Nike issued in a statement.

What does this mean for James? Well, he ranked No. 6 son Forbes’ highest-paid athletes list this year with an income of $64.8 million, and this colossal lifetime deal will ensure he remains one of the richest athletes in the world for decades to come.

Congratulations, LeBron James.

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