Nickelodeon Debuts Nicksports

Network teams up with the NFL, MLS and NASCAR for sports programming

Nickelodeon launches NickSports on Nicktoons

(Image: Nickelodeon)

Nickelodeon will launch NickSports, a new primetime programming block debuting today, Sept. 3, on Nicktoons. They have programming relationships with the NFL, MLS and NASCAR.

The NickSports block will feature a rotating lineup of sports-themed content including series, specials and documentaries from leagues and key athletes, as well as acquired theatrical movies.

“More than 70% of kids ages 7-14 in the U.S. play two-to-three organized sports a year, so the interest and enthusiasm is already there,” said Keith Dawkins, Senior Vice President and General Manager, Nicktoons, TeenNick and Nick Jr. “Our NickSports block will bring kids and families into the huddle by giving them an all-access pass to their favorite athletes, teams and leagues.”

ACROSS THE WEB