Nike Basketball hasn’t been shy in 2014 about ratcheting up the devotion to Kevin Durant and his KD VI shoe. The marketing investment is paying off: Just this month, Forbes reported that sales of Durant’s signature shoe skyrocketed 400 percent in 2013.
Themes of the latest iteration of the KD sneaker included a tribute to his late aunt.
Now that’s he and the Thunder are primed for a deep playoff run, Nike’s all in — again.
In time for the final push to bring home a trophy. The KD VI Home: Available February 22. pic.twitter.com/WCFurf9EIn
â€” Nike Basketball (@nikebasketball) February 18, 2014