According to XXL, Snoop Dogg is teaming up with Brazil’s Cuca Fresca and will become a shareholder in the Brazilian alcoholic beverage company.
“I’m excited to partner with the good people at Cuca Fresca,” said Snoop Dogg. “I have mad love for the Brazilian people and culture, and look forward to spreading the word about cachaça and the cool vibes of the country to the US.”
“Snoop’s reputation for being on the cutting edge of what is cool combined with his dedicated fan base will help create world-wide brand awareness for Cuca Fresca,” explained Cuca Fresca CEO, Phoenix Kelly-Rappa. “We are thrilled to be entering into this unprecedented partnership and can’t wait to make Cuca Fresca, and cachaça, a household name.”