Small businesses are the backbone of the U.S. economy. That’s why, every year, BLACK ENTERPRISE dedicates its November issue to fearless entrepreneurs. This year, we took a look at a unique type of entrepreneur–inventors. Here, we take you behind the scenes of the shoot for the November cover story, Code Name: Inventors.
Renita Burns, BLACK ENTERPRISE Online Producer (left), asks the BLACK ENTERPRISE Facebook and Twitter communities to submit their questions about bringing an invention to market, while BLACK ENTERPRISE Small Business Editor Tennille Robinson (right) goes over some notes.
Hair stylist Clark Vincent (left) and makeup artist Natasha Denis (right) prep one of our featured inventors, Elaine Cato. Cato created the Breakthrough Backless Bra, which she licensed out to undergarment manufacturer Maidenform. Her bra is sold in Macy’s and other large retailers nationwide.
While Denis gets Cato perfect, Burns (right) snaps a few images to post on Twitter.
Cato’s Breakthrough Backless Bra was featured on the second season of ABC’s American Inventor reality show. Though Cato was only runner-up, she impressed undergarment manufacturer Maidenform and inked a licensing and distribution deal with them.