I would like to place training and leadership quotes on motivational products sold by a company like Successories. I don’t have any contacts, so my calls and letters have not gotten a response. Please help.
— K. McGhee, Via the Internet
Everyone needs a little motivation every now and then. Starting a company that caters to the multimillion — dollar motivational products market is a great idea. Instead of reaching out to companies in vain, use the resources you have right in front of you to see if you have a viable idea.
One way to get a response from prospective clients as well as other colleagues in your industry is to start an e — newsletter letting people know about your products. It’s simple enough to put together. All you need is a printer, a computer, images, publishing software, and your imagination. Books such as Starting & Running a Successful Newsletter or Magazine (NOLO; $29.99) by Cheryl Woodard can get you started.
In addition, attend conferences to meet people who are doing what you want to do. The Motivation Show, for example, is the world’s largest exhibition of motivational products and services related to people’s performance in business. Attendees learn ways to motivate others by learning about incentive and recognition programs, recognition awards, motivational destinations, and promotional products.
The Motivation Show takes place in September. For information, log on to ww.motivationshow.com.